With Christmas on the doorstep, the demand for Christmas Packaging has shown a drastic increase. Due to the outbreak of the global pandemic of COVID-19, people all across the world haven’t been able to enjoy many festivities to the fullest. Lockdowns had confined people from stepping out of their houses to do carry out their day to day chores. For that, markets had switched to more E-commerce activities to keep their existing customers in place and attract more tech-savvies in particular. Let’s see some of the strategies businesses have been using to survive this pandemic.

1. A Drastic Change to online Sales 


It has been particularly difficult for businesses, especially small businesses, to survive this global pandemic that has completely changed our lifestyles. Businesses have been consistently striving to keep their existing markets in good shape. Lockdowns have led to an experience of a slump in various markets. For that matter, businesses have now shifted to selling their products online. There is no hassle of stepping outside of the house to grab a Christmas Packaging for the holiday season when it can be made available on doorsteps. Businesses have shifted their selling proposition from retail stores to online selling websites.

  • Online Competitors 

Many businesses are changing their selling activities from retail to online, which is why there is now tough competition being experienced by the online market. With the holiday season vibe filling the air, every business is trying to attract customers by offering the best discounts and rates on its items. In this regard, a Unique selling proposition is keeping the game strong where businesses distinguish their brands from that of the competitors to attract more customers.

  • Site Development 

Developing a website is a difficult task. Businesses are investing more in web development to stay ahead of their competitors. A lot of R&D is being invested in to see the online sites that experience the most traffic in the holiday season. 

  • Content on the Website 

Quality content on the websites must be posted to ensure maximum customer attention. For that matter, businesses invest in content writers to familiarize customers with the required product knowledge. Content is posted, guiding customers about the relevant use of items that need proper handling and more. For instance, if a customer needs to place an order for a Christmas tree, the content will comprise the length, color, shape, and the way it is fixed.

2. Marketing Strategies to be Used 



  • Product

Before starting up their selling activities, online businesses must ensure what products need to be sold. Usually, businesses carry out market research to identify the requirements of the customers in the market and then go about introducing products. Christmas packaging holds the most novel attributes in terms, eco-friendliness, versatility, imprinting, quality, handling that add value to brand recognition.

 

  • Packaging 

Packaging must be compatible and must protect the product till it reaches the final consumer. Custom packaging boxes for Christmas are made out of Kraft stock is known for its durability, strength, and water-resistance. Moreover, it consists of labels that guide the right customer in buying the right product. Businesses also imprint their names, logos, slogans, and mission and vision statements to put across their objective effectively. Holiday packaging is one of the most eye captivating packaging available with all the festive colors, add-ons, and imprinting. Custom Printed boxes have the most alluring lavish features that whoever comes across this packaging will not have second thoughts when buying them.

  • Price 

Competitive pricing is kept in line or below that of the competitors. The price of a product must give customers the best value for money. Businesses tend to offer the best discount and price cuts in the holiday season so that the maximum audience could enjoy buying their favorite items. Businesses are offered low-cost opportunities while engaging in custom boxes wholesale that gives them a good return on their minimal investment.

  • Place 

A website must be developed, keeping in view the visit of maximum traffic. Social media could be taken help when determining where to make the website accessible to welcome online customers. In the holiday season, people, while scrolling through their social media websites, are attracted to the popped-up festive websites.

3. Customer Experience


The customer’s experience of visiting a website holds immense importance. For that matter, businesses invest in support centers to assist customers when they visit a website. These support centers guide customers in purchasing the right product within a short period of time. During the holiday season, businesses tend to change their website layouts with vibrant color schemes and some art and design making it an intriguing sight to look at. Custom boxes USA has transformed its website with some alluring graphic designs to suit the season's vibe to make it seem more welcoming for its visitors.

4. Customer Retention


Customer retention is concerned with keeping your existing customers in place and attaining maximum customer satisfaction and brand loyalty. Customers can be retained through both informative and promotional advertising. Businesses use the most efficient publicizing techniques to draw maximum customer attention towards their brand. For instance, promotions like two for the price of one, price cuts, and more attract more customers in the holiday season, leading to an increase in sales and customer satisfaction. Many packaging manufacturers that offer Custom boxes USA also provide free shipping to their customers.

5. After-Sales Service 


Online businesses ensure a strong follow-up with the customer after the sale has been made. This gives customers a satisfying feeling that they are being taken care of, which leads to greater customer satisfaction and brand loyalty. Businesses provide after-sales services to their customer through their customer care centers to make sure if customers are satisfied with their purchase. Any ambiguities and complaints are addressed in the most efficient ways.

With such a busy and hectic schedule, it becomes extremely difficult for any individual to make any extra effort in making someone feel special. The hassle of stepping out to buy a nice Custom Packaging Boxes is no more a problem. With a growing era of E-commerce, it has become viable to place orders online and wait for the item to reach your doorsteps.