Whether you are a newly launched or an old makeup brand, increasing the clientele and revenue remains a primary concern. The key to unlocking success lies solely in using creative packaging designs. So if you want to get noticed and increase your customer reach, use your product packaging wisely. 

Herein are the five best ideas to add glamour and style to your makeup packaging.

Using Structural Boxes


Packages with delicate surfaces and a unique structure can give a premium look to your beauty product. One might ask what makes a box structurally unique. A simple reply to that would be the use of artistic and swift unboxing and storage mechanisms. Structural makeup packaging comes with unique inner slots or holders that keep the fragile beauty items in place. Fillers like silk cloth, shredded cardboard, custom tissue paper, or internal inserts can be used. Apart from that, the boxes can be given unique opening styles like hinged, magnetic, lid, flap, or collapsible, which can change the whole outlook of your package. For instance, like an eyelash brand, you can use collapsible boxes with eye-shaped internal inserts to give an attractive look.

Go for Custom Printed Packages.

Every other brand uses standard cardboard boxes to provide maximum security to its fragile and high-end beauty items. But to distinguish their brand from others, they have to turn them into insanely beautiful custom printed makeup boxes. Say you want to set your eyeshade kit apart from others. In this case, you need to design your eyeshade package in attractive styles. Use flexographic, lithographic, digital, or whichever printing technique you like to make your package look exceptional. Go for any floral, lining, crisscross, or geometric pattern. Use warm earthly colors or minimalist pastels; the choice is yours. But remember to keep in mind the psychographics of your customers, so that they do not cringe and turn away by just looking at your package.

Availing Die-Cut Window Boxes 

There is no set limit to how much you can modify and customize your packaging. So while choosing or producing the right packaging, do not hold yourself back. Plunge right into the oceans of creativity and do not come out till you can fetch a one-of-a-kind box for your product. Die-cut window or see-through boxes with transparent vinyl sheets are not only being used as custom makeup boxes USA but also as global packages.  They can instantly draw the attention of customers. On shopping sprees, people do not have enough time to stand and listen to what every brand has to say. So, they simply skim through all the beautifying items and pick the one that connects to them on an emotional level.

Offer Subscription Packages. 


Many cosmetic brands do not sell a particular product and offer a wide range of beauty items such as lip glosses, eyeshades, blushes, tints, and mascaras at the same time. How can they provide them all in one package or set? To raise awareness about their whole beauty line, they should use subscription boxes. Mailer or subscription boxes come as big deal boxes that have inserts in them to hold multiple beauty items of the particular brand. So, if you are an e-commerce brand finding a way to increase your client base and surpass the competing brands, custom printed boxes are something you must utilize.  

Using Intricate Pattern Boxes

If your brand adheres to the artsy yet ‘keep it simple’ principle or ‘your package should scream class’ idea, then intricate line pattern makeup boxes are specially made for you. Make rich use of vintage, floral, ornamental, geometric, abstract, argyle, asymmetrical, day brush, and contemporary designs. You can even use a hand-drawn pattern of ingredients used in the manufacturing of cosmetic packaging is also changing buyers' behavior. Pick a design and style that communicates your message in a better way and make your product package look more than elegant. All set to create hype in the market, are not you?

To make your product rule, keep your packaging up to the mark and trend. Create a beautiful mood board for your package by using good graphics, colors, fonts, and design, so that it can pull in customers at first glance. Buy custom makeup boxes wholesale at low costs to keep the company from bankruptcy. Other than embellishing, see to it that they are strong enough to keep the item secure. Because sending delicate beauty items in a non-durable package is not the way to win the hearts of customers.