In this consumer-driven world, every brand is trying hard to stay in the limelight. To do so, they are implementing effective marketing strategies and tactics to make their brand popular. This made retail-marketing so challenging. When it comes to fragrances, perfumes, or scents, people are very specific about what they choose and wear. They always reach for brand and scent they have been using from forever. It comes as no surprise because people usually relate fragrances with their individual style, and everyone has their signature scent. Therefore, introducing the new fragrance and hoping customers will but it not as easy as it seems if you are not Gucci or Chanel.


If you have creates a new fragrance with the perfect blend of scents, then it is significant for you to implement the right marketing tactics to grab customer’s attention. The right marketing plan is required to convince customers that your fragrance is going to be their new signature scent. Moreover, it is essential to design perfume boxes that are beautiful and presents the scents in the most alluring way possible. With great perfume packaging, there are even higher chances for you to draw your buyer’s attention. A good marketing plan and innovative packaging will be able to attract customers, which will ultimately make your product known and generates more sales.

Fragrance and Perfumes Market Overview


In 2018, the fragrances and perfumes market generated over USD 52.7 billion and expected to reach USD 72.3 billion by 2024. This key player in this study is focusing on developing natural fragrances, keeping the rising concern regarding synthetic fragrances such as allergies and toxin in view.
Escalating consumer expenditure on personal care merchandises and increasing awareness about the therapeutic benefits related to fragrance are driving the market’s growth. Increasing demand of fragrance concentration and popularity of perfumes are driving the sales of parfums (pure perfume) having 15% to 40% fragrance concentration in them.

8 Marketing Hacks to Boost Productivity of Fragrance Business


Perfumes have improved the grooming habits of everyone and have become imperative products of everyday life. No matter men or women, everybody love to smell good. Every year people spend dollars and dollars to buy expensive scents just to smell good. The increasing demand has made manufacturers to bring unique fragrances and beautiful packaging.
There are hundreds of brands and companies in the market, selling some amazing and divine perfumes which customers love and adore. How are you planning to charm your customers? Definitely, you’ll need to think from every aspect that can potentially help in growing your business. Below are a few marketing tips and hacks mentioned which will help you achieve the goals you are planning to accomplish. To learn more, stick to this article!

  1. Conduct Market Surveys


To figure out which perfume note customers like to most, conduct both online and in-store surveys. You also should determine where consumers are most likely to wear your fragrances. This will make customers think more about your perfumes in detail and will make them buy your product. Moreover, surveys will find out which fragrances customers like the most and what brands are making more sales with them. You should also consider latest perfume packaging trends while studying about fragrances, and you can get inspiration so that your brand can do well in the market.

  1. Distribute Free Samples


You must be familiar with customers behavior that they love to receive free gifts. Probably one of the most effective marketing tactics is distributing free samples to your customers. Whenever you introduce a new fragrance, make sure to give samples to your consumers when they are making any purchase. You can also conduct a little activity in which you can give free bottles to the winners and samples to everyone else. If they like your perfume, there are increased chances that they will buy it on their next visit to your store.

  1. Custom Perfume Boxes


There are countless brands selling perfumes, how will you make your brand stand out?  Your answer is custom perfume boxes. Believe it or not, custom printed perfume boxes with your brand name, label, and logo on it is the most effective marketing tool. Most of the brands are focused on its product packaging. This is probably the cheapest way of marketing your fragrances without spending a significant amount of money on promotions. Packaging solely will get the job done for you.

  1. Use Social Media


Social media is more powerful than you can imagine. Every perfume brand has now its social media handles, which they use effectively to promote their products. If you want to promote your brand, there is no good option then social media, which is the ideal marketing tool.

  1. Influencers and Bloggers


Another great idea is to reach social media influencers. You can sponsor YouTubers and bloggers to talk about your fragrances, and their followers will get to know about them and buy them.

  1. Reach Celebrities


Advertisement starring famous celebrities in them is another effective marketing tactic. You need to invest in such advertisements but they are worth it. Many fans would spend dollars to buy them just because of their favorite celebs.

  1. Limit Your Fragrance Release


If you want your customers to keep up with your products, then do not release new fragrance now and then. Limit your releases to twice or thrice a year.

  1. Personalized Perfumes


You surely do not want to miss out on this. Personalization is the talk of the town, and customers seem to love it. If you want your fragrance business to grow, then do offer personalized perfumes and packaging.
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