What is a secret behind the success of any business that offers the same product as others who could not make it to the top?
What secret recipe is being cooked behind the closed doors which others do not know?
We are here to accommodate you out with all the questions that are popping in your head?
If you think making a good product is everything, then you are wrong! The actual struggle starts when you have to think of the ways to send that product out in the market and be able to attract the customers.


Toys industry is expanding day by day with the speed of light, and the competition is uncontrollable. Kids do not go and check the details on the box. They go running in the shop and stop at the toy that attracts them the most from far away. If your product has been given the same exposure, same spot as the other hot selling products and still is not attracting the customers than the fault is in your item, and you need some severe changing in the right away.
To keep up with the market and give a boost to your toy boxes business these are few things that need proper checking.

  1. Packaging


The answer you are looking for is Packaging.
It is the first and the foremost thing that affects any brand and its worth in all aspects. The first thing people set their eye on the outlay of any box when they decide to buy it. If it is done efficiently, it can take your brand to the top, and if not, then nothing can save you from falling into the abyss where no one would ever know you even existed. This happens every day with numerous brands.
Manufacturer and the customers both understand the need for right packaging. As a toy business, it is necessary to understand the target audience. In your case, it is kids. What colors attract them? What type of box will make them excited? These questions are to be considered while designing the boxes for toys. There are a lot of ways to up your packaging game.
  • Creative packaging
  • Interactive boxes
  • Unique colors
  • Fun material

  1. Marketing


The need is to understand the connection between all these aspects in making any business successful. As marvelous product alone cannot sell itself the same is the case with packaging and marketing. Everything has to be done in correct proportions where and when needed.
Reaching the right audience is a trick. Do not let go of a single chance to let the word out for your brand, which could help in advertising. With the increased use of the internet and social media, it has become so easy to reach out to the larger audience in less time. There are numerous ways to advertise your brand that are;
  • Flyers
  • Broachers
  • Social media ads
  • PR to known bloggers for promotion

  1. Material


Go green movement is spreading like a fire. People are aware of the dramatic changes happening to our mother earth and the hazardous consequences that are first of all irreversible, and if possible, it would take hundreds of years to do so. The only way to slow it down or make it stop is to avoid using anything that causes environmental pollution.
Using eco-friendly, bio-degradable, and recyclable material leaves a great impression on customers and brand value like any other aspect. With increased awareness, people are boycotting all the material that is non-ecofriendly.

  1. Customization


To create something that speaks for itself and has not been seen before there are uncountable customization options available which allow you to choose the dimensions, shape, color, and design for your toy packaging wholesale. Customize your boxes with different window cutouts that would enable the product to peek through and appeal kids.
Use bright and bold colors for your boxes and different cool animations and illustrations. Kids are so attracted to bright and shiny things that a little bit of creativity will help a lot in getting their attention.

  1. Make It Clear


Your custom toy boxes should clearly show what you are selling. What is the use and purpose of the toy is? How does it look like? If you are selling a car, the packaging must show what type of car it is. It happens all the time that kids look at a sports car on the box and buy it, but when they go home and open the box, they find some other type of car.
Do not do this. Do not play with the little kid's emotions and show precisely what you are selling as kids do not read; they mostly see the thing on and go for it. This is called to know your target audience and design according to them.
Keeping such details that seems worthless, and you think it does not count while designing the boxes matter a lot. Play with your imagination and experiment what works best for a particular thing.