There are now a few days left for the big event. Yes! We are talking about the most significant shopping day of the year – Black Friday, which is just around the corner. The main focus of the businesses would be to meet and exceed the Black Friday and Christmas season demands. However, there is one thing that most businesses overlook or neglect is the Black Friday packaging. There is going to be a tough competition, and you need to make sure that you are selling more products than every other brand. For this, you need to ship products in the packaging that is attractive as well as high-quality.
Kraft boxes seem to be a perfect choice as you can customize them according to your requirements, and they will provide enough sturdiness that should be in the packaging. You need to plan everything out for this Black Friday sales. In this article, we’ll take you through a few things that you would need to plan and create your packaging. To learn about them, be sure to read this article till the end!
Choose Kraft Material
In every packaging, what matters the most is the material you choose to manufacture it. As we know that packaging is meant to protect the product or item kept inside. Therefore, items should be packed in boxes that are strong, durable, and sturdy. In this regard, Kraft boxes have proven to be an ideal choice for you to choose from. However, when you are choosing exactly what kind of boxes you’ll need, consider the products you will be selling. You need to consider the size, shape, and vulnerability of your product. You don’t want your packaging to be too big or small. Neither have you wanted your packaging to be of low-quality so that your product is not safe inside. Kraft material is a great option that gives you enough sturdiness so that your product is kept and transported safely.
Carton-Sealing Tape
You’ll be shipping a lot of cartons on your black Friday sale as customers will be ordering a lot of products from you. Do you want their products to reach their doorsteps damaged and scattered? I am sure you don’t want that to happen. Plus, it will take some time for an order to reach its destination. It means there are a lot of chances for a poorly-taped box to pop open and spill what is packed inside. That is surely not a good outcome for your business and your customers. For this, you can rely on something that makes sure your products are packed inside securely, and that is a quality packaging tape. Even though you feel your packaging is secured, you need to tape it well so that you are making sure your products reach their destination.
Also Read: Why You Need Human Labor in Packaging Industry?
Mailer Boxes
If you are selling items that are smaller and easier to ship, then packing them in mailer boxes is the best decision to make. They are smaller in size and maintain product protection. Plus, they reduce shipping cost and dimensional weight as well. However, you need to make sure that you are not choosing poor quality mailer boxes. Cardboard and Kraft are the two main options to choose from. If your product doesn’t require that must of security, then cardboard can work well for you. However, if the items that you are going to ship are fragile, Kraft packaging is a great decision.
Bubble Cushioning and Tissue Paper
You must be aware of both of these things, the little air-filled bubbles that cushion and protect stuff during shipping and tissue paper that protects against marring and scratching. While bubble cushioning is necessary to protect stuff and are satisfying to pop tissue papers look attractive, good to touch, and sounds great when you crinkle them up. When it comes to bubble cushioning, now you have a lot of sustainable alternatives that you can choose from. And for tissue paper, you have the option to choose them in different colors. You can add them in your boxes to create an unboxing experience that is hard to beat. Today, every online store is adding them their boxes to add that extra factor into their packaging.
Custom Packaging
If you want to make your customer’s unboxing experience memorable, then customizing your Black Friday sales boxes will help you do so. Make sure that every product that reaches your customer’s doorstep is packed in packaging or mailer boxes that have your brand’s name, logo, and branding colors. It is the most effective approach if you want to stand out amongst the sea of brands selling their products on Black Friday sales. When you choose to customize your packaging, you are free to choose colors, size, style, design, and printing of your boxes. If you think all these services will be expensive for your business, then don’t worry, they are not. Kraft boxes wholesale, whether it is for your online shipping boxes or brick and mortar packaging, you need to ensure that your packaging is reflecting your brand well, and your customers appreciate your effort.
Final Thoughts
It is important that your Black Friday packaging is ready to go. And if you are foreseeing sales increase, then it comes highly recommended to get your hands on at least 10% more Kraft boxes than you actually think you'll need. Black Friday sales even take the most prepared businesses by surprise. It means that you’ll need to be prepared. For your packaging, you’ll require tapes, cushioning, and custom Kraft box packaging branding to make sure you have planned everything out perfectly.
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